# 197
I am only reaching a small fraction of my potential audience with my current strategy
Replication
Doubling down on what’s working to create new revenue opportunities in the future
# 199
I want to have job security by becoming a writer everyone needs, and increase demand for my work
Relative Time Value
Using a burst of generosity to save your team hours of work and tons of stress
# 200
I don’t have time to write all these things on my list, and I’m overwhelmed
Intention Framing
Put boring but necessary tasks into the wider context of your cherished, personal priorities
# 182
I am frustrated and dissatisfied with where I’ve ended up in my career, I think I can do more
Continuum Of Potential
A visual breakdown of the relationship between raw talent versus learned skills
# 166
I want to write more but my brain is overwhelmed or disorganized
Cognitive Unloading
Outsource as many mental tasks as possible to other people, things and processes
# 169
I am disappointed about the status of my writing life
Creative Pragmatism
Focusing on the concrete, positive difference art making has in your actual experience of life
# 172
I want to write something that makes people’s lives better
Requiremental
Approaching your creative process through the filter of utility value
# 175
I want to do this writing project, but I don’t really know how to do it
Minimum Viable Knowledge
The lowest amount of information you need to know about a subject to operate effectively
# 179
I know what my problem is, but I don’t know how to solve it, or there are too many options to solve it
The Toolkit
A robust arsenal of solutions custom fit for your unique personality, value system and life situation
# 141
I’m new to the team and want to connect with people so we can collaborate
Creative Audit
The process of identifying, assessing and leveraging an organization’s knowledge, and the brains behind it
# 142
I want work to stop feeling like crap at work, I want to use my whole self
Energy Signature
Using personal energy as the primary organizing principle of your work
# 146
I’m not a genius, the competition is stiff, and I need a new job
Parlaying
Exploiting your collection of talents into something of much greater value
# 149
I need to find some new idea inspiration for writing
Backyarding
Stimulating innovative ideas by solving personal problems
# 150
I need ways to improve my creative operation, or my team’s process
Dirty Work
Turning one company's trash into another one's treasure
# 152
I want my team to come up with innovative ideas for clients and each other
Slacklining
Using intentional parcels of time and technology and support to foster innovation
# 153
I need to prepare some ideas for my meeting
Innovation Frame
A system for pursuing invention systematically rather than sporadically
# 159
I am afraid my audience is going to lose interest in my writing
Audience Bridge
Keeping customers engaged with your work through the power of surprise
# 160
I have clients who hired to me to write and I want them to value me
Looksee
Pairing context and content to show clients your unique way of approaching their business problem
# 139
I want my employees to be more innovative during client meetings
Starting Block
A framework to help teams adopt a more efficient starting posture and preload their creative brains in an enhanced manner
# 124
I don’t know where I should be spending my time
Catchall
The single high leverage creative activity that facilitates all the others
# 126
I don’t know where to start with the creative process, it’s overwhelming
Thin Airing
Using emotional ingenuity to drive innovation seemingly out of nowhere
# 127
I want to write, but have no money
Time Constraint
Using a restricted production window to exploit your creative energy in novel ways.
# 130
I have more ideas than I know what to do with
Creative Closeout
Taking your surplus intellectual inventories and remarketing them as opportunities
# 138
I have nothing to do here, they might fire me
Problem Hunting
A framework for flexing your intellectual muscles to add value to your organization
# 104
I’m so excited about this project that I work nonstop and burn out
Creative Boundaries
Locating your own sense of healthy creative rhythm to avoid passion burnout
# 108
I wanted to do this writing task, but it just didn’t happen
Convenience Filter
Make it easier to do things by organizing your work in a way that minimizes unnecessary thinking
# 109
I would love to create art, but I’m broke as a joke
Capital Constraint
Using lack of cash as tension to exploit your intellectual capital and entrepreneurial energy in novel ways.
# 115
I don’t know the first thing about this topic I’m writing
Reverse Engineering
Start executing against where you're being evaluated to retrofit a successful recipe for your work
# 120
I am waiting around for people to finish this project that’s big
Parallel Processing
Getting projects finished with minimal wasted effort by executing simultaneously on different tracks.
# 084
I am not good enough to be a visionary, I struggle staying focused on my goals
Visionear
Productively channeling tension to make dreams into realities
# 089
I can’t get out of bed, much less go write something
Forced Gravity
Creating an existence with more resistance
# 090
I can’t achieve my goals, not matter how many books I read
Revaluation
Motivating yourself by reframing tasks as expressions of your cherished values
# 091
I don’t want to do this boring task right now or ever
Future Self
Treat things you do as a compassionate investment in yourself that you recoup later on
# 096
I’m so annoyed and angry about this one part of my work
Frustration Monetization
Take the worst parts about your job and turn them into money
# 097
I want to be remarkable and not copy other people’s writing
Thumbprinting
The idiosyncratic process of making your work unique
# 082
I wish I could just execute my work, but discipline doesn’t come easily to me
Justing
Create external structure to match your internal motivational system
# 061
I don’t know what to do with all these ideas
Execution Ranking
A framework for determining the relative priority of your ideas
# 062
I don’t have a fanbase to give me credibility and grow my dream
Steamshipping
Accessing the heat and energy by which your creative dream gets sparked and sustained
# 063
I have a big idea and I want to share it with my team effectively
Idea Theater
Prime and frame people’s brains so they’re more receptive and willing to accept your reality
# 066
I get bad review of my work and it demotivates and depresses me
One Starring
Using negative reviews of work you love to gain perspective, humility and inspiration
# 067
I recieved negative criticism about my work and it makes me sad
Negative Inspiration
Using the exposure of what we don't want as a powerful energy source
# 072
I can’t get in the mood to do my work if I don’t have my special things
Domestic Oil
Reducing your dependency on optimal and external creative circumstances to thrive
# 079
I don’t know how, don’t want or don’t like organizing my thinking
Warehousing
Using basic knowledge management to overcome inspirational and executional blocks
# 080
I get derailed by other people’s feedback
Reins & Blinders
Using restraint as the quiet backbone of your creative habit
# 046
I don’t know how to communicate my ideas memorably
Tryads
Combining the concrete, abstract and absolute to have greater impact with your ideas
# 047
I have a brainstorming meeting and I want come prepared
Forestation
A system for cultivating innovative ideas systematically rather than sporadically
# 051
I’m not motivated to write right now
Minimum Viable Utility
Your personal quota of problem solving for intellectual execution
# 052
I don’t know what the first step in my creative process should be
Tapping
Questions to mine the emotional tension of your immediate past experiences as raw source material for creative expression
# 053
I want my audience to take action on my message
Scaffolding
Information architecture that makes your message more actionable for audiences
# 055
I don’t want to exhaust myself promoting, I just like making things
Shipyarding
Getting the maximum level of fulfillment from the minimum viable execution of your ideas
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