Lever

Tool that compels force

# 206

I want my work to have a bigger audience, but without killing myself

Whaling
Filtering potential creative opportunities by their ability to multiply revenue without increasing labor
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# 192

I want to spread the word about my work, but it’s expensive and people are busy

Sugardaddying
Constantly thinking about potential collaborations that can reduce your financial burden and reduce labor intensity
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# 194

I work with a new team and people are trying to shoot down my confidence

Baselining
Figuring out where you're already been trusted for a history of delivering quality, and use that to your advantage.
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# 199

I want to have job security by becoming someone everyone needs, and increase demand for my work

Relative Time Value
Using a burst of generosity to save your team hours of work and tons of stress
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# 160

I have clients who hired to me make them things and I want them to value me

Looksee
Pairing context and content to show clients your unique way of approaching their business problem
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# 043

I’m too whatever, people won’t hire me, I can’t do this

Limitation Lever
Turn your weaknesses into assets and tactical advantages
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