# 206
I want my work to have a bigger audience, but without killing myself
Whaling
Filtering potential creative opportunities by their ability to multiply revenue without increasing labor
# 192
I want to spread the word about my writing, but it’s expensive and people are busy
Sugardaddying
Constantly thinking about potential collaborations that can reduce your financial burden and reduce labor intensity
# 194
I work with a new team and people are trying to shoot down my confidence
Baselining
Figuring out where you're already been trusted for a history of delivering quality, and use that to your advantage.
# 199
I want to have job security by becoming a writer everyone needs, and increase demand for my work
Relative Time Value
Using a burst of generosity to save your team hours of work and tons of stress
# 160
I have clients who hired to me to write and I want them to value me
Looksee
Pairing context and content to show clients your unique way of approaching their business problem
# 043
I’m too whatever, people won’t hire me, I can’t do this
Limitation Lever
Turn your weaknesses into assets and tactical advantages