February 4, 2021

Who’s on first? You are.


Baseball leagues present a variety of annual awards and trophies to players.

Achievements include rookie of the year, pitcher of the year, manager of the year, gold gloves, highest batting average, highest slugging percentage, top on base percentage, and outstanding designated hitter, to name a few.

But there’s one award the baseball leagues have never give out in over one hundred years of the sport.

No player wins the singles crown at the end of the season.

Because there’s nothing exciting about small ball.

Baseball is a sport, but it’s also business that’s optimized for live and broadcast entertainment. Stadium crowds and television viewers don’t want to see another hot shot grounder up the middle. They want to be thrilled and awed by booming blasts over the outfield wall that defy gravity and make you stand up and scream.

Mcgwire going yard seventy times a season into center field is what sells tickets. Sosa literally hitting the cover off the ball and crossing home plate with his trademark kiss pat kiss pat peace sign is what sells tickets.

Not singles. Otherwise the game is boring.

Think about how many times you’ve attended an unglamorous, low scoring three hour ballgame where nothing happened except an unwholesome consumption of nachos and beer?

But that’s just it. When you hit singles, something does happen. Singles are the most unglamorous of hits in this sport, but singles win games. They consistently and regularly produce better returns over time.

When you hit a ton of singles, bases fill up, runners advance and score, and the runs just keep coming in. A string of them can prove more powerful than a home run because it’s easy to amortize what happens going forward when you keep putting a man on first.

This analogy of hitting singles has been adopted in almost every area of life, from personal fitness to stock market investing to being married.

And Personal Creativity Management is no exception. Your strategy as a creator should be to step up to the plate and hit a single every day of your life.

Prolific has a popular tool to execute this strategy called micro execution, which is the practice of creating incremental and meaningful work in a limited time frame.

Doing so lowers the perceived threat level of execution so you can grow your leverage through small, daily bursts of action.

You hit singles creatively, and it builds compound interest that adds up to big things over time. By tapping into the law of large numbers, your organization can consistently make reach its goals.

Who’s on first? Wow, maybe that’s more than an absurdist comedy routine, but a viable business strategy.

If you want to drive innovation at your company, hire steady eddies who hit singles all day long. Be content being in the business of getting on first.

You won’t win any trophies at the end of the season, and your stomach will still be full of nachos and beer. But your team will come out on top.

Are you attempting to win by hitting home runs in the market when hitting singles typically outperforms?