115

I don’t know the first thing about this topic I’m writing

Reverse Engineering

REVERSE ENGINEERING

The Context

How could you give yourself an edge to better meet the needs of your market? Do what championship barbecue teams do. The most delicious element of the whole competitive barbecuing experience is, all judges must be certified. There are industry sanctioned associations that hold barbecue training master classes. For a hundred bucks, you can sit down with the masters for two days and learn how to rate smoked meat on categories such as appearance, taste, tenderness and so on. According to one judge my uncle knows, giving a team a five is like shooting them in the heart. Or maybe that’s just the acid reflux. What’s interesting is, many of these competitive meat smokers will sign up for the masterclass too. Just recreationally. They don’t have aspirations of becoming judges themselves, they just want to know exactly what their teams will ultimately be measured on. This specialized knowledge makes them more strategic competitors and more likely to win.

The Tool

two color

Reverse Engineering

REVERSE ENGINEERING -- Start executing against where you're being evaluated to retrofit a successful recipe for your work

Start executing from where you’re being evaluated. If you can find a way to sneak behind the scenes to walk in the shoes of those will be judging your performance, you can reverse engineer a successful recipe for your work. Doing so may give you an edge to better meet the needs of your paying market.

Scott's Take

Scott's Take

This tool makes me think about my audacious goal of writing a two hundred page business book about workplace communication at the age of twenty three. My biggest roadblock as a first time author was a complete and utter lack of any real world business experience. Apparently working for six weeks as bartender and getting fired for accidentally dropping shards of glass in the ice bin didn’t count as relevant work experience. But as my mentor taught me, never let a little something like not knowing anything stand in your way of getting the project done. That’s when the reverse engineering strategy came into play. Turns out, you can find thousands upon thousands of studies, surveys and assessments that actual organizations use when evaluating how effectively their leaders and employees communicate in the workplace. Which means if you’re writing a book on that topic, all you have to do is skip ahead to the answer key, look for patterns among the language, separate the insights into five or so categories, convert those ideas into actionable behaviors, and then pretend like it’s the life philosophy you’ve already been practicing your whole life. It worked like a charm. Audiences slowly stopped questioning my expertise and simply assumed that my books were drawn from real life experience. Because people see what they need to see. Ultimately, that strategy resulted in my highest selling and most critically acclaimed book. To paraphrase my favorite folk songwriter, how sweet it is to be mugged by you.

The Rest

Never let a little something like not knowing anything stand in your way of getting the project done. Go behind scenes to walk in the shoes of those will be judging your performance and reverse engineer the recipe for your work from there.

The Benefits

Start and finish projects despite a lack of subject expertise
Earn attention and trust from your buyers quickly
Give yourself an edge to better meet the needs of your paying market
Gain specialized knowledge that makes you a more strategic competitors and more likely to win

Table of Contents