I am only reaching a small fraction of my potential audience with my current strategy

Silver, the executive commissioner of professional basketball, has been recognized on numerous lists for most influential people in sports and business. Under his guidance, the league has had massive economic growth and worldwide exposure. But here’s the problem. Despite millions of hardcore basketball nuts, only about one percent of their fans globally even get to attend a game in person. And out of that tiny percent, only the top celebrities actually sit in court side seats. And so, the challenge becomes, how does the league replicate that experience? In one article about making the game better and more accessible to sports fans of all kinds, the commissioner talked about their initiative to incorporate virtual reality into the live experience. They could enable fans to see things via their phones such as shooting percentages across the court based on where the player is, or seeing what might be going through a player’s mind as they know their favorability to shoot from one spot compared to another. Talk about a buzzer beater. Thus technology could allow more fans to experience front row seats, even if they are not among the privileged wealthy class.