The more prolific people you have your team, the more your brand can grow

Personal creativity management is more than just coming up with a lot of ideas.

It’s about building leverage, momentum and equity through your intellectual capital without burning out along the process.

This is a business discipline that has the power to impact everything in your company. When approached intentionally and collaboratively, personal creativity management can reimagine the way you think about every aspect of your business.

From product development to marketing to sales to customers service to recruiting to retention. Whether you’re a one person enterprise, small business, large corporation or global institution, it works.

Here’s one case study from my own career. I’ve worked as head of content at multiple startups, and one of the most rewarding parts of the role is watching the slow but steady impact of personal creativity management on the broader team.

Because these tools are contagious. Especially when you have a company who has never implemented a system like this before. When the group goes from have one or two prolific team members to having a dozen, the impact is exponential. The whole becomes greater than the sum of its parts.

During my first week at this one marketing agency, I was convinced that not a single person on the team gave two shits about my vision for growing our brand through thought leadership. They were mostly analysts, and so, the leaders had never hired a creative like me before.

These people had no idea what do with me. Which felt lonely as hell.

Nevertheless, I still committed to my vision of personal creativity management anyway. Even if I had to be the lone writer for the first few months, so be it.

As my mantra goes, my love will wear you down eventually.

Slowly but surely, our team started to see strong results from our content and branding efforts. Not only through metrics like site traffic, inbound leads and media mentions, but also team engagement. I spearheaded a new company ritual for immortalizing key learnings that would otherwise just live inside one team member’s brain.

These sessions went so well that not only did more employees start participating in the ideation and publication process, but they actually enjoyed it.

Eventually I didn’t even have to bother people anymore. They just wrote stuff and sent it to me. Clients loved it, company leaders loved it, competitors hated it, partners appreciated it, the media valued it, and the candidates who applied to work at our company always talked about it.

In fact, years later, that agency was acquired, thanks in part the everyone’s prolific execution.

This brings us back to my original point. Personal creativity management is more than just coming up with a lot of ideas. It’s about building leverage and momentum and equity through your intellectual capital, without burning out along the process.

I’ve seen this play out firsthand multiple times, and I believe the same can happen inside your organization.

The more prolific people you have your team, the more your brand can grow.

What did you write today?