Providing a repeatable and innovative experience where creativity thrives

In the absence of a defined and appropriate personal creativity management system, most people are doing projects by the seat of their pants.

They’re constantly making things up as they go.

Which has its merits, no doubt. There’s an undeniable freedom and excitement with that approach to creative discovery.

And it’s important to keep that spirit of spontaneity alive to a certain degree.

But the long term danger of solely taking an extemporaneous path to creativity is, it makes it hard to replicate great work consistently. If every day you and your team sit down to work, and you do so without preparation, making things offhand, fabricating work out of what is conveniently around you, then there will always be a ceiling on what you can accomplish.

It’s foolhardy to assume people can sustain innovation without some kind of methodology to increase cognitive ease and free up their minds to do their finest work.

Eventually the time comes to stop improvising and start investing in system that is designed to provide a repeatable and innovative experience in which your creativity can thrive.

Hell, even improv comedy actors rely on various scene structures for their performances. Despite shows being made up on the spot, most performers will agree on which structure they’re going to perform that night. Each of which has a set of loose rules that add some order to the show.

Now, it’s totally understandable if systems don’t appeal to you. Many artists are little suspicious of organization because they think it might dull their creative edge. Getting organized might seem antithetical to spontaneity, intuition and freedom.

Not true. It’s the opposite. Creativity is about constraints. If individuals and organizations are serious about innovating, if they want to actually elevate their creative work, not just execute it, then doing things consistently will need to take precedent over constantly improvising.

Now the seat of your pants can finally take a rest.

Are you ready to stop improvising and start innovating?