Telltale signs you’re not charging enough for your work

You are what you charge. Price is a story.

And most businesspeople are telling it incorrectly and inefficiently.

My mentor used to joke that if prospects say yes too quickly, then you didn’t ask for enough. Which got me thinking. There must be other telltale signs that someone’s fee is too low.

Here we go.

If you’re feeling resentment at all, you’re not charging enough.

If prospects don’t take the time to think about your offer, you’re not charging enough.

If they’re not complaining about how much you charge, you’re not charging enough.

If you have too much work and you’re too busy, you’re not charging enough.

If you’re not embarrassed by your fee, you’re not charging enough.

If you are working too hard and just barely turning a profit, you’re not charging enough.

If you quote your highest price and the customer says, wow, is that all, you’re not charging enough.

If you’ve never been turned down on the basis of price, you’re not charging enough.

If you think you can’t afford the money to test new ideas, you’re not charging enough.

If a few dollars make a difference to you on the average project, you’re not charging enough.

If you present your quote to the client and then slap him across the face, and he’s more shocked by the slap than the quote, you’re not charging enough.

The paradox of price is no joke. You may think having a lower fee makes you more affordable, but it may also be making you less attractive.

What are you not charging for that people are telling you they would pay money for?