# 195
I am in a new creative role at my job, and I want do make a good first impression
Bittersweet Spotting
Focusing on doing the things that nobody can do but you, and focusing on doing the things that anybody can do, but won’t
# 168
I write all this stuff but it’s not connecting with people
Content Branding
Building, protecting and nurturing the symbolic, social and emotion capital around your work