Moment

Important, influencing instance

# 293

I want to provide a valuable brand experience quickly so we have loyal customers

Price Of Admission
Tracking and pinpointing when customers experience the aha moment of seeing your value
View Tool
# 269

I only have a small role in this project, but I want them to remember me

Scrapping
Creating an intentional point of overdelivery
View Tool
# 276

I want this audience to know how good I am and respect my talent

Stiletto
Compressing your portfolio of talents into a tight little package that demonstrates the full firepower of your creative arsenal.
View Tool
# 251

I just got kicked in the nuts by life, and it sucks

Good Low
When life hands you a pile of shit, you strategically convert that experience into creative resources of energy, fertility and happiness
View Tool
# 186

I think too much and my brain is overloaded, so there’s no room for creative ideas

Sanity Tax
Paying a minor cost for something that is disproportionate to the massive value you get in return for having it
View Tool
# 076

I’m losing energy on a project I’ve been doing for a while

Try Softer
Realizing the full potential of your project by walking away from it
View Tool
# 024

I can’t build off this spark of an idea and make it bigger

Moment Of Conception
The single spark of life that signals an idea’s movement value, almost screaming to you, something wants to be built here.
View Tool
# 029

I don’t think bragging about my work is appropriate

Victory Dance
The act of loving ourselves by acknowledging moments when we’re proud of our completed work
View Tool