Interaction

Mutual or reciprocal action

# 226

I hired this person to help with my project, but their results suck, and it’s costly and exhausting

Upfronting
Giving more frontend raw material our creative collaborators so they can do more for us
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# 214

I am not confident in my work yet, and I need people who can encourage me

Borrowed Hope
Trusted voices to compensate for your low confidence in the beginning of a creative journey
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# 190

I want to produce more work, but need some kind of external force to move things along for our team

Sunlighting
Using the forcing function of public accountability to bring a creative work into existence
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# 174

I have lots of good expertise, but it exists in my head

Gold Minin
Immortalizing key learnings that would otherwise just live inside one team member’s brain
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# 178

I want to move the ball down the field this project, but everyone has an opinion

Input Embargo
Setting limits on the level and frequency of team feedback during the creative process
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# 151

I just completed this thing, and critical feedback is coming from the team

Mental Oxygenation
Giving creative confidence room breathe and grow by nurturing it with encouragement, freedom and affirmation
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# 125

I can’t get anyone on my team to take the time to help me on this thing

Extreme Ownership
Create leverage through the attraction of working, not the arrogance of interruption
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# 140

I have great ideas inside my head, but people look at me like I’m nuts

Biofeedback
Filtering the quality of your ideas through physical reactions, not subjective opinions
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# 105

I have this new idea, but people shoot it down and makes me less likely to take action

Team Oxygenation
Giving small ideas a fighting chance to breathe and grow in the organization by nurturing them with encouragement, freedom and affirmation
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# 106

I have this new project, but people shoot it down and makes me unmotivated

Process Oxygenation
Giving new ideas a fighting chance to breathe and grow by nurturing them with encouragement, freedom and affirmation
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