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January 20, 2023
Innovation isn’t about reinventing the wheel, it’s about finding a new driver.
Case in point, baby products.
Since infants are just very small humans, the products that work for them tend to work for us all. Many baby items have a variety of practical uses, some of which are quite surprising.
Butt rash cream works as burn ointment. Nipple cream can become lip balm. Baby powder works as pet shampoo. Diaper spray turns into face toner. Wipes can double as makeup removers.
The possibilities are endless. It’s surprising that more parents aren’t ditching their expensive cosmetics and switching to baby products instead.
Innovation can be systematically pursued and found, if you know where to look and what questions to ask. Innovation rarely fails due to a lack of creativity, but a lack of discipline. People need to get into the habit of analyzing all opportunity sources for useful ideas, not just staying within their own demographic.
Here’s a case study from my own life.
My friend, a father of two young children, recently gave me a lesson in toddler bedwetting. He was telling me how about five million kids struggle with this problem each year. Even the best toilet trained children can’t always stay dry at night. And while it’s not a serious medical condition, it can be a challenging problem for kids and parents.
After doing some research, I learned that there is a ten million dollar bedwetting industry. Tons of beautiful engineered, intelligently marketed and highly useful bedwetting products are now available around the world.
From custom sheets to repellent underwear to prevention systems to full blown therapy programs.
And that got my creative brain cranking.
Why reinvent the wheel when we can just find a new driver?
If adults are already using baby creams, powders and sprays to improve their health, then perhaps there’s an addressable market to whom we could repurpose another product that’s already proven successful.
Hell, if the technology is already there, then it’s simply a matter of marketing.
Take the bedwetting alarm technology. Pediatricians say it’s among the most effective and safest treatments. How it works is, you place a moisture sensor in child’s pajamas to trigger an alert to go off at the start of urination. The alarm is designed to awaken the kid so they can get to the toilet and finish peeing.
That’s an extraordinary invention. And in my opinion, children are not the only population who could benefit from this technology.
Because you know who else struggles with wet beds? People who have lots of vigorous sex.
Sounds to me like a ripe opportunity to innovate.
After all, behind every moment of unhappiness, inconvenience and confusion, there is a new innovation waiting to be born. My idea is to market bedwetting alarms to sexually active adults who don’t want to soil their sheets during intimate moments. Imagine a new mattress accessory that uses an advanced sensor technology to trigger an alarm for excessive drops of secretions from even the sloppiest of lovers.
The alarm unit could be connected to a pad that’s attached to your sheet or mattress. You can choose up to eight prerecorded notification sounds, or record your own command when linens get a little too saturated.
And now you’ll never have to worry about falling asleep in a puddle someone discharge again.
I’ve even got the perfect name for this new product.
Dryhump. Keeping your juice in the kitchen.
We could start an adult bedwetting revolution! And ironically, probably increase the number of babies in the world as a result.
Remember, if you look in strange places and ask smart questions, innovation can be systematically pursued and found. You may feel a bit bashful reading about my absurd, bodily fluid related invention, but the principle behind it is sound.
Where is there an addressable market to whom you can repurpose another technology that’s already proven successful?